Target Audience: James Bond

Bond isn't just an international name it or a worldwide phenomenon. The man James Bond is a brand.  "of the the current strongest brands in existence". Bond isn't just a dominated male based target audience it opens up new doors as a brand introducing marketing techniques and collaboration with other world wide products such as cars, Alcohol, watches etc. Men want to be him and women want to be with him. There is a desire and appeal from all angles as the audience.

James Bond is iconic he has aspiring attributes in which all audience  and brands want to achieve: "desirable, attractive and cool. Even the darker, aggressive and brooding edge that Daniel Craig has brought to the character has not dented its appeal with brands."

 James bond has not got a narrow audience it has a worldwide view, from books to movies even the Queen got involved in 007 stunt in the Olympic opening ceremony.  "which was arguably the first stage of VisitBritain’s 'Bond is Great Britain' campaign., Bond serves to reinvigorate the country's tourism injecting an exciting energy and a sense of cool. The strategy is very much about capturing the excitement of the film and positioning Great Britain as the place to find that – as well as tying’s Bond’s qualities to Britain." 

The product associated with Bond and even newly introduced creates appeal and a wider fan base opening new doors, such as Audi lovers both Heineken and coke hitting heavily at the young make target audience. Also Omega, smartphones and the list goes on.. It's had to distinguish the difference between relationship between the film story and the featured brands; it definitely raises the question is it all got to the stage of a marketing  experience?  "rom the brand perspective this is a big win, but does it undermine the Bond character and the film's integrity?"


"Verdict

As Branded Entertainment goes, 007 is the ultimate brand ambassador and all the brands associated with the film are guaranteed to reap the benefits. But where does the brand involvement end and the story begin?"