"Reaching a core audience who are mature, highly affluent and educated"
(BBC history magazine | immediate media Co – the special interest content and platform company, no date)
"We may be a history magazine, but we’re never stuck in the past. Whether it’s the latest research on major historical topics, or explanations of how history can inform current affairs, we always offer our readers a fresh perspective on what’s gone before. With a remit that encompasses everything that’s ever happened, we rarely struggle to fill the magazine. In fact the hardest part of my job is deciding which fascinating subjects will have to wait for another day."
Being the number one history selling titles, the question that follows is who is the audience the magazine attracts.
Knowledge from research the magazine audience hits an impressive number of 228k readers, and their online footprint generate 174k on Facebook.
Audience Profile:
- On the Jincars Scale : B-C1
- Both Male and Female audience who are educated and have a desire and interest into politics and Historical events.
- The Magazine will attract middle age people from 35-50 (Average 46)
Bibliography
BBC history magazine | immediate media Co – the special interest content and platform company (no date) Available at: http://www.immediate.co.uk/brands/bbc-history-magazine/ (Accessed: 5 November 2015).

No comments:
Post a Comment